New lights mean new narrative opportunities.

Video really only adds 3 elements to photography: Motion, sound, and sequence.

Everything else about video is shared with photography: Lighting, composition, angle etc.

One of the biggest things I’ve missed from my photography days at Georgian College has been the control over lighting.

Lighting is such a massive part of what we do. But in the world of video we’d been traditionally restricted to either very hot tungsten lights that offer high brightness levels with no dimming, or soft dim light without much control.

Understanding and controlling light is an essential part of visual communication. The more you observe and understand and control light, the more you can use it to communicate a specific narrative.

We recently bought two of these #aputure 300d II’s, which give us fantastic output, stepless dimming, daylight balanced in degrees kelvin, and a myriad of light modifiers for changing the property of the light to fit the narrative.

We now have that beautiful marriage of light output combined with an ability to shape it with different modifiers.

I realize most people might not see the reason for excitement, but I’m excited about the return to lighting controls I had in the photography studio during my photography college days.

We now have similar control with our video work — and it’s sparked that love of light that I’ve had since I first started playing around with my dads 35mm SLR camera as a teenager.