For a company that provides essential utilities like Hydro One, public relations is 24/7, 365.
Behind the Scenes Video
What exactly happens when the power goes out during a winter storm in the middle of the night in Ontario?
Hydro One crew members head out into the cold to fix it.
Putting the viewer first is essential to maintaining a positive relationship with your connections and followers. This behind the scenes look at what happens during an outage is a good example.
Experiencing a power outage in your home or place of business is at the very least a nuisance, and can even be dangerous. It can be a frustrating experience leaving us with one big question: When will my power come back on? Sharing these kinds of behind the scenes videos is a great way to reassure the public.
Behind the Scenes Storytelling
Video content has taken the digital world by storm, but still images are as relevant as ever. For behind the scenes stories, photography and video is essential for public relations across multiple channels.
Video is a fantastic tool for public relations because of the power of visual communication. You can express quickly and effectively what’s important to express. Sometimes a still photograph with a simple caption can tell an incredibly effective story.
Hydro One is very active on their social media channels during power outages, and their communications teams work hard to keep their customers informed. Video updates are a part of this, along with photography and written content.
Sharing Social Impact with Behind the Scenes Video Content
Every year during Arbour Week the Hydro One forestry teams visits schools across Ontario to educate students. They teach students safety, showcasing their tools and techniques for managing forestry. Hiring us to produce this behind the scenes video meant the impact could be shared with the public across their social media channels.
This is one of the greatest thing about video as a PR tool: it allows you to share the impact you’re making to a much larger audience.