We create videos to clarify your message and strengthen your brand.
What’s your wheelhouse in the car wash industry?
Get in touch.
We’re here to help!
Lydia Bennett, Producer & Director
Operators in the Car Wash Industry.
Video is a powerful tool, not only to build your brand and increase sales but to effectively recruit and train your team. We’ve helped operators like you produce and leverage video content for every area of operations.
Improve every aspect of your car wash operation with high-quality videos.
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Branding & Marketing videos
Reach new audiences with video content that showcases the brand experience you’ve worked so hard to deliver. Offer promotions to gain new members through engaging video content on multiple social media platforms.
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Training videos
Stop playing the broken telephone game and ensure your team is receiving the same training consistently across all of your locations. This is the only way to effectively scale your operations, and training videos are the best way to make it happen.
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Recruitment Videos
If you’re in the business of helping car wash owners succeed with innovative products and services, video can help with both your sales cycle and after sales service. Produce video content that helps explain the value of your product, and ensure long-term relationships by training your clients on how to service and maintain those products once they’re installed.
Branding & Marketing videos.
Just because you’re in a high traffic area doesn’t mean the neighbourhood knows what they need to know about your car wash. A high-quality brand video will give your potential customers a glimpse of what it’s like as a guest at your wash.
Take it a step further, and use video to promote specifics: Free Vacuums. Unlimited wash packages. Environmental commitment. Whatever your unique value proposition is, video is a great way to scale that message.
Training Videos
We believe in a future where learners don't fall asleep in training videos.
This is an opportunity to get a solid headstart on developing your team and giving them a sense of pride in being a part of your company's vision and mission. Why would you put them in front of a dated, drabby video and expect them to be enthusiastic about their new role?
This is an opportunity to replace the broken telephone game with learner-centric videos that your team actually wants to watch – to create a foundation of curiosity and enthusiasm for learning and developing new skills and attitudes.
New employees shouldn’t dread the play button or fear a stack of dusty procedure manuals when they sit down to learn what they need to learn as a new member of your team.
Give them training videos they want to watch.
This is a short recruitment video focused on the WOW Car Wash brand. It’s designed as a “teaser” to pique interest from potential talent. We also produced a 5-minute video follow-up, which gives a closer look at the company for people who want to take the next step towards working for WOW Car Wash.
Recruitment Videos
Strong brands with a clear focus and a people-first attitude will attract talent; but only if they’re reaching the right audience with the right message.
If your car wash is a great place to work, you should share that message with people looking for employment. A great recruitment video will show potential team members not only what it’s like to work at your car wash, but the why behind what you do.
Manufacturers in the car wash industry.
The sales cycle for manufacturers can be a long, complex journey involving zoom calls, emails, and shared PDFs. That’s all part of the job. But with the right video content, you can simplify the process and build trust more effectively.
In short: you can scale your company narrative and do better business.
Show and Tell.
As a manufacturer, it’s important that your customers not only understand how your product works – but how it will improve the lives of their own customers. The right creative elements in a video will help draw that connection in a way that’s simply not possible with any other form of communication.
Here’s a video we created for STI Conveyors, showcasing their belt at Glide Car Wash in Waco Texas.
Here’s a testimonial video we produced for Macneil Wash Systems, featuring the Operator of Avenue Carwash in Toronto, Canada.
These stories are best told from the horse’s mouth. Have your customer share their own story with us, and we’ll craft the narrative with visuals and music to help drive the story.
Share stories of transformation.
Show how you’re making a difference in the lives of car wash operators by sharing your customer’s stories of transformation.
What was life like before your customer found you? What’s it like now?
Get Creative.
Gone are the days of “making a video for our website.”
In 2022, video production should be part of every manufacturer’s strategy. Whether it’s to build brand awareness, improve your sales cycle, or help with after-sales service – if you want to be a customer-centric company, you’ll invest in communicating more effectively with your customers.
We were approached by Vacutech’s Director of Marketing & Communications, Camden Easterling, to produce a series focused on sharing the success stories of operators. Here’s one of the videos we produced at WOW Car Wash in Las, Vegas, Nevada.
