Operating a multi-site business or franchise is difficult. We believe our training videos are one of the best ways to scale training across multiple locations.

Meeting and working with Chuck Commanda for a few days was a recent highlight for me. Chuck is a master traditional birch bark canoe builder who crafts canoes with raw materials he personally harvests using age-old traditional techniques; it’s a marvel to witness.

My review of the Nanuk 965 hard case, after 10 months of heavy use. Get some tips on how to fit c-stands in these cases, save on baggage fees, and stay organized on those shoots that require a little more gear.

B2B organizations get less public attention, but they’re essential partners to most B2Cs. Here’s a fun B2B video we put together for STI Conveyors, a B2B company in the war wash industry.

I could have nodded, and shifted the conversation towards production and scheduling. She had a solid budget for video — and video is our wheelhouse. We’ve been making videos for brands since 2010.

Instead, I shook my head; I was excited, and probably had a stupid grin on my face

We want our international clients to get the same quality video as our local clients. Traveling with a lot of video production equipment is a challenge, and we’ve learned some useful tips along the way.

Sure, we want brand attention for our business — but is all attention good attention? Even if your audience targeting is on-point, and you’re getting the right eyeballs on your advertising, how it’s landing is a whole other ball of bologna.

Oculus is a Virtual Reality company owned by Facebook. I’ve seen their ads in my newsfeed and can’t help but be impressed. What can we learn about advertising from the worlds largest social network?

I’ve shared more than one quirky behind the scenes videos at Portage Creative over the years, and I’m sure it’s made a few people roll their eyes. But we don’t take ourselves too seriously — the occasional silly video is an accurate representation of our brand. 

I wrote a blog post and used an AI engine called Descript to narrate it in a voice simulating my own. You can read it, listen to it, or both.

I’ve also included a video of real-life me, filmed with my iPhone, narrating the blog post. You can compare the two.

Even applying one or two of these will improve your smartphone videos!

There’s an opportunity right now for Georgian College if the leadership team is willing to pivot the Photography program.

Portage Creative continues to serve organizations and individuals in Ontario during this time of crisis.

These cases are made in Canada and in my humble opinion are an upgrade from Pelican cases - especially from a usability standpoint.

Adding video to your marketing and communication toolbox doesn’t have to be complicated and time-consuming. In fact, simplifying and shortening might be exactly what’s needed to make an impact.

It's intimidating for a lot of us, the thought of recording a video of ourselves and posting it to a professional platform like LinkedIn. Here are some tips to help you get started.

There's a lot to keep in mind when it comes to effectively filming an interview of someone else on camera. The technical skills are just the beginning of the process!