Podcast & Audio Production
We adapt our skills and experience to meet the needs of our clients.
Not every marketing and communication goal can be reached with video. Audio opens up new ways for brands to reach their audience and grow their influence.
Audio has always been an important part of our work here at Portage Creative. The video content we produce often includes interviews, music, and sound design. Podcasts, audiobooks, and radio spots all require the same elements.
Podcast Production.
We’re equipped to produce your podcast, create audio/visual content to promote it and to coach you through the process from start to finish.
From getting set up with the right equipment and software, to distributing your show across all major channels— we’re here to help.
Creative collaboration to define the direction & approach for the podcast
Sourcing the best equipment and software for your needs
Coaching through the use of the equipment and best practices
Recording and producing a high-quality intro and outro
Podcast editing
Distribution to all major podcast platforms
Here’s a radio spot we produced for SMCDSB. Our client can use this content on the radio and in Spotify ads or other audio platforms. This video here is called an “audiogram” (where the waveform is placed over a photo). It’s easy to also share audiograms on visually-driven social platforms like Instagram, Facebook, and Linkedin.
Audio Production.
It’s more important than ever to consider audio in your branding and marketing projects. Why?
Reach.
You can reach more people with audio. Whether it’s through an ad on Spotify or a full-blown podcast, audio reaches people in the moments between; working out, walking the dog, or washing the dishes are all moments for audio experiences.
Audio also helps create a cohesive brand across channels. By using the same music or sound stamp in your video campaign and radio spots, you begin to define your brand.
Gary Vaynerchuck dug into the topic of audio branding in a great article about the growing importance of what he calls “sonic branding.”
Audio Recording
Whether you want to record clean vocals for a Spotify ad or capture the sound of a chainsaw cutting through a tree for a video — getting a clean audio recording is where it starts. We use industry-standard audio recording equipment, like the Sennheiser MKH416 and MKH50 shotgun microphones and Sanken COS-11 lavalier microphones. Our 6 channel Zoom F6 field recorder allows us to simultaneously record 6 separate channels of audio; handy for live-streaming a group of panellists.
Sound Design
It’s not always practical to record every sound required to pull together a creative concept. When it comes time to put everything together in the editing suite, we tap into global sound libraries to help pull together the final audio or video in post-production.
Scriptwriting, voice-over, and narration.
Whether your project calls for a friendly British female voice, a gravelly American male, or a spunky Canadian female – we’ve got you covered. We record high-quality in-house voice-over and work with a shortlist of trusted professionals when we need something more.