Building a Powerful Brand Connection with your Audience
Marketing products with lifestyle.
People don’t really buy products and services.
People buy solutions.
It’s the problem that these products and services solve for us, and the lifestyle they allow, that cause us to look for and purchase them.
In this video we storyboarded and produced for Norwood Sawmills, we wanted to show the relationship between a father and son, and the connection to the outdoors that portable saw milling creates.
Of course Norwood sawmills solve the problem of converting logs into useable lumber. But we wanted to show something more than that as a way to introduce the Norwood brand.
When it comes to producing video content for digital strategy and marketing, a consistent brand message is important – but experimentation is also important. Experimenting with different formats and delivery methods is a great way to find out what will stick with your brand. We love working with brands who understand the value in creating different digital content for different platforms and different audiences.
Different strokes for different folks.
Most brands have more than one target audience.
Not everyone who wants to buy a lawnmower is a farmer.
With constant improvement in targeting ads to specific audiences, it makes sense that your content would speak to individual market segments.
If you compare the “vibes” of this Norwood video to the one above, you’ll see that we’re angling the message to two different types of people who might be interested in owning a portable sawmill.
Video, Video, Video.
Gone are the days when you’d produce a single video and slap it on the home page of your website.
By the end of 2021, 80% of all web traffic is estimated to be video.
This is a consumer driven trend, and it means consumer brands need to get aggressive with the volume of video content they produce.